Endorse LinkedIn users; A recommendation for the rest of us

Writing a recommendation for someone on LinkedIn can be a daunting task. Thankfully, LinkedIn has felt our collective pain and answered big time. The powers that be are now allowing us to vouch for the skills and expertise of our LinkedIn connections with greater ease and much less copy. In other words, you can now endorse LinkedIn users.
Endorse LinkedIn

Why endorse LinkedIn users

You should endorse the particular skills or expertise of a LinkedIn connection when you know they are proficient in that area. For example, one of my LinkedIn connections is local Cincinnatian, Joe Robb. Having been to a few of his public speaking engagements, endorsing him for this skill/expertise would be a no-brainer.

Sometimes one word (endorsements) can say much more than a novel, (what you typically see from LinkedIn recommendations.) I’m definitely not saying recommendations have no place in the future in LinkedIn. But for the avid user of LinkedIn, reading many recommendations can be tedious. Now there is a place viewers can easily see outside opinions about a user’s skills and expertise.

How to endorse LinkedIn users

Since the feature is new, you will likely be prompted with a blue box at the top of your connection’s profile. Simply click the skills or expertise you feel the user is knowledgeable in, and click “Endorse.”

Endorse LinkedIn

LinkedIn will offer you suggestions of what you could endorse a person in, and in some cases their suggestions are correct. You can also put more thought into it and offer additional suggestions.

If the box doesn’t automatically show for you, you can follow these quick steps. First, go to the profile of the connection you would like to endorse. You can search for their name, find them in your list of connections, pick a name from your feed, etc.

1. Underneath the headline for the profile, locate the blue “Send a message” button.
2. On the right side of this button, click the drop down arrow.
3. From this drop down menu, click the “Endorse skills & expertise” option.
4. Fill in the appropriate options in the new section at the top.

Endorse LinkedIn example
Simple, right?

Have you ever written a recommendation? If not, will this make it easier for you to endorse LinkedIn connections?

Contributed by Steve Martin

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Comments (6)

  1. Thanks for reading Kent. You’ll have to let us know when it rolls out in Malaysia. Unfortunately, it seems like it could be an easy thing to abuse, but we will see how it plays out.

  2. Pingback: LinkedIn Endorsements, Cool Feature or a Really Bad Idea? | Frugal Guidance 2

  3. Steve,

    Thanks for using me as your case study. :)

    I’ve been poking around with the endorsements feature for a few days now & I’m intrigued. As Kent said above, endorsements could lead to abuse, and a few egregious examples of abuse could set back the acceptance of the feature among the majority of LinkedIn users. But if LI comes up with some internal control to rein in abuse, or if users actually use it the way it’s meant to be used (I know that’s optimistic), endorsements could be a valuable tool for anyone searching out another professional.

    I’ve always liked the recommendation feature that LI offered previously (and still continues to offer), but it didn’t easily allow a user to really hone in and specify what they were recommending exactly. Sure, I could specify what exactly I’m recommending you for, but oftentimes when one LI users is searching out another to do business with, they look at the number of recommendations & don’t take the time to read what has been written and whether or not the recommendations are applicable to the situation, in which they find themselves.

    Now I can endorse someone’s excellence at project management and not have other users think that I endorse the user’s skills in general marketing.

    I like the increased specificity. :)

  4. Personally, I am not happy with this feature. Writing a recommendation takes time and thought; clicking a button to endorse someone’s skills is way too easy, and provides no assurance that the person actually is proficient in those skills. I don’t believe that this feature was well-thought out or discussed with LinkedIn users.

    • It’s still early, but I do share some of the same sentiments. Hopefully they figure out how to merge the long format of recommendations with the endorse feature. Thanks for reading and commenting!

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